2019 WSA Benchmarking Reports

Data is one of the keys to moving your business to the next level and WSA assists you in finding the research you need. How do you match up to your competition? What benefits do other dealers provide? What trends are facing the industry? Those are just a few examples of questions that may be included in member surveys and benchmarking reports. Members have complimentary access to the results of the WSA benchmarking reports. 

Click here to access the Members-only benchmarking report library

Not a member? Click here to access the benchmarking request form.

View past benchmarking reports

2019 WSA Salesforce Benchmarking Report 

The 2019 WSA Salesforce Benchmarking Survey is another important service provided by the WSA to its’ members. The information contained in this report represents the most complete, accurate, and up-to-date salesforce data in the industry. The report is designed to allow users of the report to easily compare salesforce policies and procedures with their peers.

This 2019 WSA Salesforce Benchmarking Report was prepared by Industry Insights, Inc. of Columbus, Ohio while working closely with WSA and its members in the design of the survey questionnaire. Customized and confidential survey forms that were designed to align with either National Office Products Alliance (WSA) members or Office Furniture Dealers Alliance (OFDA), were issued to members in early 2019. In all, 58 WSA and 13 OFDA members provided complete and usable responses prior to the survey deadline. All responses were kept strictly confidential by Industry Insights.

A valuable feature of the WSA’s Salesforce Benchmarking study is that all companies participating in the survey automatically receive a confidential Company Profile Report (CPR) and personalized. The CPR displays each respondents’ own ratios and data computed in a manner consistent with those appearing in the full report, and the results are displayed alongside the most appropriate industry comparatives. As shown on any given line of the Company Profile Report (CPR) a company’s own data are included along with reported norms for all respondents and other relevant data aggregations. Thus, the individual owner/manager is provided invaluable information without needing to spend time and effort performing the calculations manually.

Request to view a copy of the 2019 WSA Sales Force Benchmarking Report

2019 OFDA Dealers' Choice Survey Report

NOPA's sister organization, Office Products Dealers Alliance (OFDA) conducts the Dealers’ Choice Survey. It is a carefully structured, anonymous dealer poll that measures six functional areas of manufacturer performance that are of greatest importance to a diverse cross-section of dealers throughout North America.

This survey is aimed at providing product-category-level feedback from dealers of all sizes on the full range of support they receive from their primary non-aligned suppliers. Dealers were asked to rate these top-volume non-aligned suppliers in each of six product categories recognized by the Business and Institutional Furniture Manufacturers Association (BIFMA):

  • Casegoods
  • Filing
  • Seating
  • Storage
  • Tables
  • Workstations/Systems
Request to view a copy of the 2019 OFDA Dealers' Choice Survey Report.