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SP Richards to Phase Out Duplicate SKUs

Wednesday, October 4, 2017  
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SP Richards (SPR) is to phase out its duplicate Sparco SKUs that have an exact match under the Business Source brand.

 

The company will then allow all resellers access to the Business Source brand throughout the wholesale channel, which has until now been exclusive to independent dealers.

 

“In doing so, we will continue to restrict the direct buy component of the Business Source programme solely for the benefit of the independent dealer channel,” explained SPR in an announcement on 1 October.

Its research suggests that expanding the brand footprint will increase recognition and accelerate acceptance and growth across all channels.

 

SPR said it will continue to invest in the label through this next phase of the product life cycle.

Ultimately, the changes are expected to improve its buy-side and sourcing leverage as well as reducing the channel’s cost to serve. 

 

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