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Smead Buys U Brands Stake

Tuesday, October 3, 2017  
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US vendor Smead has announced a strategic investment in California-based stationery and consumer products company U Brands.


Upon completion, Smead will have a controlling interest in the organisation with the owners of U Brands retaining an equity stake and leadership positions in the business.


Speaking to OPI, the group confirmed that existing U Brands operations will continue to be located in California and the team will remain intact.


It added: “This strategic partnership will strengthen and leverage the power and reputation of both brands. We plan to combine core competencies from both organisations. Smead will share its legacy reputation, extensive customer relationships and efficient distribution processes. U Brands will share its creative design work, expanded product line, established procurement contracts and channels of distribution.”


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